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Does globalisation in wine industry have benefit for consumers?

                                      Credit : Insight Mine


Since internet had been developed our life is getting faster and faster nowadays. It is very convenient to obtain a lots of information easily through internet anywhere and anytime, although at the same time email is always chasing to you. You realise world is getting smaller at any situation, including wine industry.

Some wines from famous region such as  Bordeaux, Burgundy had been exported to other countries for long history, other than that most of wines had been consumed in the country for long time. Now that we can undoubltfully drink Etna rosso, albarino from Rias  Baixas in Hong Kong. Due to development of transportation we have opportunity to have varieties of wine even  it is further away form premises. Although it is one of benefit form globalisation of wine industry, wine itself also tends to be affected by globalisation, which is influenced by flying wine maker, wine consultant or wine critics. By Joint venture, production of popular wine with various people, typicity of wine is not considered as first priority and  those wine producers focus more business profit. Certainly, wine production is also relating to business, so I understand them to look for profit, which is very important to run business but localisation such as typicity including terroir, style should not be neglected. Each one of producers want to produce delicious and reputable wine, which is normal but without typiciy of wine  don’t you think it is as same as having McDonald’s hamburger in deferent countries?

Indeed, nowadays we can drink approachable young Bordeaux wine in general. Historically Bordeaux wine was so tannic and super strong, so that wines had to be kept for long time even after purchased, which means people had to wait for ready to drink. However it seems like past…. In fact, vinification technic such as hyper-oxidation consulted by Mr. Michel Rolland gives wines softness and round but firm structure, and such kind of wines are rated in hight by famous critic, Mr. Robert Parker. Wine connoisseurs can judge any wines by themselves, but for those wine amateurs, they trust his rating  undoubtfully  despite of subjective issue because they need guidance. It does not guarantee you like it even Parker point shows high. For sure, Parker point helps people understand wine easily for purchase, but it is still guideline.

There are a lots of opinions about globalisation of wines by different point of view, and this topic of “Globalisation of wine” had been still continued  since Mondovino was filmed in 2004. It is very controversial issue and there is both pro and cons between globalisation and localisation. I guess how to balance each other is the most important. Too much globalisation can become too uniform, contrarily too much localisation is old-fashion and not opened. As one of good example, EU wine labelling law had been modified to be more easy understanding  for world wide consumers, which means to follow from localised provisions to international standard  by focusing consumer’s point of view  rather than protecting wine producers. The argument of ” Globalisation of wine” is still going on…..